In the world of SEO, backlinks are the backbone of ranking success. But not all links are created equal—Google distinguishes between "dofollow" (which pass ranking authority) and "nofollow" (which don’t).
What if there was a way to turn those ignored nofollow links into powerful dofollow signals? Some SEOs swear by it, while others warn it’s risky.
This article explores the controversial methods, ethical implications, and potential rewards of converting nofollow links into dofollow. We’ll break down how it works, whether it’s worth the risk, and safer alternatives for maximizing link equity.
Understanding NoFollow vs. DoFollow Links
Before diving into manipulation tactics, let’s clarify the difference:
What Are DoFollow Links?
- Pass link equity (PageRank) to the linked page.
- Directly influence search rankings.
- Example: Most editorial backlinks from high-authority sites.
What Are NoFollow Links?
- Include the
rel="nofollow"HTML attribute. - Do not pass SEO value (in theory).
- Used for untrusted links (e.g., user-generated content, paid placements).
Google’s official stance is that nofollow links don’t help rankings, but many SEOs suspect they still play a role in discovery and trust.
Can You Really Turn NoFollow into DoFollow?
While Google discourages manipulative tactics, some methods claim to "convert" nofollow links. Here’s how—and whether they work.
Method 1: Directly Removing the NoFollow Attribute
- Some websites allow contributors to edit links after publishing.
- If you have access, you could manually remove the
rel="nofollow"tag.
✅ Pros:
- Instant conversion to a dofollow link.
- Works if the site doesn’t audit edits.
❌ Cons:
- Violates Google’s guidelines (risks penalties).
- Many platforms auto-enforce nofollow (WordPress, Medium).
Method 2: Relationship-Based Conversion
- Build strong relationships with webmasters.
- Politely ask if they’d update the link to dofollow after proving value.
✅ Pros:
- Ethical and sustainable.
- Works with collaborative publishers.
❌ Cons:
- Time-consuming.
- Many sites have strict nofollow policies.
Method 3: Hacked or Spammy Redirects
- Some black-hat SEOs inject 302 redirects or JavaScript tricks to mask nofollow links.
✅ Pros:
- Can temporarily fool crawlers.
❌ Cons:
- High risk of penalties (Google detects unnatural redirects).
- Damages site reputation.
Does Google Penalize NoFollow Manipulation?
Officially, yes. Google’s Link Schemes guidelines prohibit:
- Manipulating links to pass PageRank unnaturally.
- Using redirects or cloaking to bypass nofollow.
Real-World Consequences:
- Sites like Forbes and HuffPost have been penalized for selling dofollow links.
- Google’s algorithms detect patterns (sudden influx of followed links from previously nofollow sources).
Should You Try It? The Risks vs. Rewards
When It Might Be Worth It
- You have direct control over the link (e.g., your own PBN).
- The site allows editorial discretion (rare).
When to Avoid It
- Dealing with high-authority sites (risky for long-term SEO).
- Using automated tools or spam tactics (likely to trigger penalties).
Safer Alternatives to Boost Link Equity
Instead of forcing nofollow conversions, focus on earning organic dofollow links:
✅ Create Link-Worthy Content
- Studies, original research, and in-depth guides attract natural backlinks.
✅ Guest Post on Dofollow Sites
- Target blogs that explicitly allow followed links (check their guidelines).
✅ Leverage Brand Mentions
- Use Google Search Console to find unlinked brand mentions and request links.
✅ Build Relationships with Webmasters
- Networking can lead to natural link upgrades over time.
Conclusion: Is It Ever Justified?
Turning nofollow links into dofollow is possible but dangerous. While a few SEOs get away with it, the long-term risks (penalties, lost rankings) often outweigh short-term gains.
Final Recommendation:
- Focus on white-hat link-building instead of manipulative tactics.
- Treat nofollow links as branding opportunities—they still drive traffic.
- If you must experiment, proceed with extreme caution and avoid spammy methods.
Google’s algorithms evolve constantly, and today’s loophole could be tomorrow’s penalty. Sustainable SEO > quick fixes.
What’s Your Take?
Have you ever tried converting nofollow links? Share your experiences in the comments!
