How to Get Featured on Moz, HubSpot, and Neil Patel’s Blog (Step-by-Step Guide)

Getting published on authoritative platforms like Moz, HubSpot, and Neil Patel’s blog isn’t just about backlinks—it’s about credibility, visibility, and authority in your niche. These sites attract millions of monthly visitors, and a byline here can:

• Boost your personal or brand reputation as an industry expert.
• Drive high-quality referral traffic to your website.
• Open doors to partnerships, speaking gigs, and media opportunities.

But landing a guest post on these sites isn’t easy. They have strict editorial standards and receive countless pitches daily.

In this guide, I’ll break down the exact steps I used to get featured on these platforms—plus actionable tips to increase your acceptance rate.

Step 1: Understand What Each Platform Wants

1. Moz’s Blog

• Focus: SEO, content marketing, data-driven insights.
• Audience: SEO professionals, marketers, and business owners.
• What Works:
  • Original research (e.g., case studies, experiments).
  • Actionable how-tos (e.g., "How to Reverse-Engineer Top Competitor Backlinks").
  • Trend analyses (e.g., "AI’s Impact on SEO in 2025").

2. HubSpot’s Blog

• Focus: Marketing, sales, CRM, and business growth.
• Audience: Entrepreneurs, marketers, and sales teams.
• What Works:
  • Tactical guides (e.g., "7 Email Follow-Up Alternatives to ‘Just Checking In’").
  • Trend reports (e.g., "2025 State of Marketing Data").
  • Personal stories (e.g., "How I Scaled My Startup Using HubSpot").

3. Neil Patel’s Blog

• Focus: SEO, content marketing, and conversion optimization.
• Audience: Digital marketers and business owners.
• What Works:
  • Data-backed strategies (e.g., "How I Ranked #1 for a High-Competition Keyword").
  • Tool-based tutorials (e.g., "Ubersuggest for Advanced Keyword Research").
  • Controversial takes (e.g., "Why Guest Blogging Is Dead—and What to Do Instead").

Step 2: Study Their Existing Content

Before pitching, analyze 10–15 recent posts on each blog to:
✔ Identify gaps (topics they haven’t covered deeply).
✔ Understand their tone (conversational vs. formal).
✔ Note their structure (do they use bullet points, subheadings, case studies?).

Example:

• If Moz recently published "The Future of AI in SEO," pitch a complementary piece like "How to Audit Your Site for AI Readiness."
• If HubSpot featured "2025 Marketing Trends," propose a follow-up like "How Small Businesses Can Adapt to These Trends."

Step 3: Craft a Winning Pitch

Your pitch should be concise, personalized, and value-driven. Use this template:

Subject Line: [Unique Angle] + [Benefit to Their Audience]
Body:

"Hi [Editor’s Name],

I loved your recent article on [specific topic]. It inspired me to share a related idea: [your topic].

Why this matters for your readers:

• [Stat/trend showing demand].
• [How your piece adds new insights].

Here’s a brief outline:

1. [Key point 1].
2. [Key point 2].
3. [Key point 3].

I’ve previously written for [relevant publication] (link included). Would this fit your editorial calendar?

Best,
[Your Name]"*

Pro Tip:

• Find the editor’s email using tools like RocketReach or LinkedIn.
• Attach a writing sample (e.g., a published article or draft).

Step 4: Write a High-Value Article

Once accepted, follow these rules:

For Moz:

• Use data (e.g., Ahrefs/SEMrush screenshots).
• Include step-by-step instructions (e.g., "How to Build 50 Backlinks in 30 Days").

For HubSpot:

• Focus on actionable takeaways (e.g., "5 Templates for Cold Outreach").
• Add real-world examples (e.g., "How [Company X] Increased Conversions by 200%").

For Neil Patel’s Blog:

• Leverage tools (e.g., "Ubersuggest for Keyword Clustering").
• Make it skimmable (use bold text, tables, and FAQs).

Step 5: Promote Your Published Piece

Maximize exposure by:
✔ Sharing on LinkedIn/Twitter (tag the publication).
✔ Repurposing snippets into Twitter threads or LinkedIn posts.
✔ Engaging with comments to build relationships.

Example:
After my Moz feature, I turned key points into a YouTube video, driving 5K+ views back to the article.

Conclusion: Your Roadmap to Success

Getting featured on these platforms isn’t about luck—it’s about strategy. To recap:

1. Research their content gaps.
2. Pitch with a unique angle.
3. Deliver exceptional content.
4. Promote relentlessly.

Ready to start? Pick one platform, study their guidelines, and send your first pitch today.
Need help? Drop your niche in the comments, and I’ll suggest a pitch idea!

Bonus: 3 Pitch Ideas to Steal

1. For Moz: "How We Ranked #1 for ‘SEO Tools’ Without Paid Ads"
2. For HubSpot: "7 Cold Email Templates That Got Us 50% Reply Rates"
3. For Neil Patel: "Why 80% of Guest Posts Fail (and How to Fix Yours)"